10 Reasons to Invest in Custom Dive Logs for Your Business

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Whether you run a resort, dive shop, dive center, dive charter or any other business that sells scuba diving services, you should consider investing in custom dive logs. While custom dive logs serve the same purpose as generic dive logs – to allow customers to document and log their dives – they offer several unique advantages over their generic counterparts. Below are 10 important reasons why you should invest in custom dive logs for your business.

#1) Increases Credibility

Custom dive logs will increase your business’s credibility. They show customers and potential customers that your business is a credible diving authority. Any diving business can print out and use generic dive logs, but only industry-leading diving businesses will take the time to create custom dive logs. When customers and potential customers see your custom dive logs, they’ll view your business as being credible, in which case they’ll feel more confident booking a dive. But this is just one of many reasons to choose custom, rather than generic, dive logs.

#2) Raises Brand Awareness

As a business owner, you probably know the importance of creating and maintaining a recognizable brand. If your target audience doesn’t recognize your business’s brand, you’ll struggle to attract new customers. You can raise awareness for your business’s brand, however, by investing in custom dive logs. You can customize the front or back of your log books with your business’s logo, and you can even include custom pages about your business inside your log books. As customers flip through the pages of your log books, they’ll see your business’s logo and other brand elements, thereby raising awareness for your business’s brand.

#3) Educates Your Audience

You can also use custom dive logs to educate customers about your business. When ordering custom look books, you can add pages with information about your business and what it offers. If your business’s diving instructors are PADI-certified, for example, you can mention this on the page. Of course, you can other information about your business in your custom log books, such as the type of diving equipment offered to customers, duration of dives and more. All of this information will help educate your audience about your diving business.

#4) Sets Your Business Apart From Its Competitors

With thousands of different diving businesses vying for the same customers, you need to distinguish your business from its competitors. While there’s no better way to differentiate your business from its competitors than by offering a superior diving experience, another way is to use custom dive logs. If you use generic dive logs, they’ll probably look the same as those used by your competitors. But taking the time to create custom dive logs will set your business apart from its competitors. Customers will immediately recognize your business upon looking at your custom dive logs.

#5) Encourages Customers to Return

You may discover more customers returning to your business if you offer custom dive logs. After returning home from a dive, customers may review the information recorded in their dive logs. Maybe a customer wants to see how much air he or she used, or perhaps the customer wants to see what type of equipment he or she used during the dive. Regardless, customers will likely review their dive logs after returning home. If you use generic dive logs, though, they may not remember your business’s name. You can help customers remember your business, and encourage them to return in the process, by providing them with custom dive logs featuring your business’s name and logo.

#6) Exposes Your Business to Other Potential Customers

Custom dive logs may expose your diving business to other potential customers, some of whom wouldn’t know about your business otherwise. Divers often share their dive logs with friends and family members. If you offer custom dive logs, these individuals will see your business’s name and logo, which could compel them to book with a dive with your business in the future. Over time, custom dive logs can send countless new customers to your business. Unfortunately, this rarely happens with generic dive logs. While customers may still include your business’s name on a generic dive log, it won’t be prominently displayed like it would with a custom dive log.

#7) Higher Quality Than Generic Dive Logs

The quality of custom dive logs is unparalleled to that of generic dive logs. The custom log books sold here at Dive Logz feature 50 log pages, each of which is individually wrapped in a poly sleeve. The poly sleeves are designed to protect the log pages from damage, which can easily occur to unprotected pages. Customers generally carry their dive logs on the boat when traveling to a dive site. If their dive pages aren’t protected, something as simple as splashed water may damage them. Thankfully, poly sleeves solve this problem by creating a water-resistant barrier that protects customers’ dive pages from damage. The poly sleeves are also resealable, allowing customers to easily remove their log pages after returning to dry land.

#8) Supports Maps

Custom log books support more than just basic dive logs. They are fully customizable, inside and out, and can even feature maps associated with your business’s dive sites. If your business has a half-dozen different dive sites, you can include a map of the surrounding beach or island with markers pinpointing the location of each of the six dive sites. With a map of the area, customers can see the location of your business’s dive sites simply by checking out your custom log books. Generic log books, on the other hand, don’t have any maps or pages of additional information. Rather, they consist entirely of log pages.

#9) Increases Customer Satisfaction

Using custom dive logs may lead to increased customer satisfaction for your business. They provide customers with more information about your business and its diving services. As a result, customers will know exactly what to expect when booking a dive trip, which usually means a higher level of satisfaction. Another way to boost customer satisfaction with custom dive logs is to include coupons. If you order custom log books for your business, you can include special promotional pages with coupons or discount codes. Customers will appreciate the coupons or discounts offered in a custom log book, allowing your business to generate more five-star reviews on TripAdvisor and Yelp. At the same time, offering coupons or discounts in your custom log books encourages customers to return to your business.

#10) Low Cost

Some business owners assume custom dive logs are more expensive than generic dive logs, but this isn’t always the case. Here at Dive Logz, you can add your business’s logo to the front or back of your dive books at no additional charge if you purchase a minimum of just 50 log books. Besides, you should think of custom dive logs as an investment for your diving business. Like any investment, custom dive logs cost money, but they can pay off in the long run. As revealed here, they’ll make your business more credible, raise brand awareness for your business, educate your audience, encourage customers to return and more. So, a better question to ask is why shouldn’t you invest in custom dive logs?

Want to create your own custom dive logs? Contact us today to learn more about our custom dive logs.

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Custom Branded Dive Logs For Your Dive Shop, Resort Or Club

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Marketing and brand awareness are like oxygen for any business – and your dive shop, resort or club is no different.

As a former Marketing Manager for several large international corporations, Peter Alfermann, Founder and Creator of Dive Logz, understands how integral branding is to your marketing plan. “Your brand connects you with customers, helps you stay top of mind, and is the foundation for the loyalty that keeps people coming back.”

Putting your shop, resort, or club logo on merchandise is a great way to get your brand out there and spread awareness. And it doesn’t have to be expensive. In fact, with Dive Logz, you can customize any scuba log book design with your logo FREE with a minimum order of just 50 pieces.

But that’s just the beginning!

Scuba diving log books can be customized in lots of ways, inside and out. And the impact is high, since divers tend to carry their log books wherever and whenever they go diving, keeping you on their mind and putting you on the radar of other divers.

In addition to adding your dive shop or dive resort logo to the front or back cover of a dive log, you can also customize the inside of a log book to turn it into a powerful marketing tool that builds brand awareness while giving your divers a unique, high-value piece they’ll be thrilled to carry and use. For example, you can:

  • Create a unique, log book cover with your own exclusive artwork or photography to appeal to your divers and make them feel like part of a family;
  • Add special, custom pages – in color or black and white – like maps, guides, safety tips, promotions, fish ID, tear-away coupons, and more. You can do this on your own, or collaborate with local businesses and/or attractions to cross-promote to divers on vacation in your area.
  • Customize log pages with your own categories, icons, or additional fields.

LEARN MORE ABOUT CUSTOMIZING A DIVE LOGZ SCUBA DIVING LOG BOOK

The possibilities for how you can use a customized scuba log book in your business really depends on what kind of dive shop, resort, club, or organization you are. You’re only limited by your imagination! Read on for some ideas to get you started…

Custom Dive Logs Help Build Customer Loyalty for Urban Dive Shops

Urban shops that offer scuba certification courses tend to have more than their fair share of new divers, as well as forward-thinking divers who are preparing for upcoming trips.

A custom, branded scuba log book is a great way of staying top of mind with your clients, helping to make your shop synonymous with diving in their minds. It also supports and reinforces good logging behavior for new divers.

In our years of business, we’ve seen lots of divers pick up our unique log books for family dive trips or scuba adventures with friends as part of building the excitement for their upcoming trip. Customizing our covers with your dive shop logo on the front or back is a great way to spread brand awareness through your clients’ networks.

Want to take your customized dive log to the next level? Add coupons, promotions, or advanced training pages to the inside to keep people coming back and trigger follow-up visits to your shop.

If your shop organizes dive trips, hosts dive clubs, or leads diving excursions, you can also use a cool, customized, branded log book to as a gift, give-away, or sign-up bonus. Include trip information pages, fish ID, and more to make it a memento they’ll use and keep.

Build Brand Awareness for Your Destination Dive Shop with Custom Scuba Log Books

Scuba shops in dive destinations tend to see a lot of revolving traffic as travelling divers come into and out of their area. That can be both a challenge and an opportunity.

Travelers love keepsakes, and a unique, branded dive log is a great one. It can also help spread the word, as eye-catching designs are great conversation starters (“hey, cool log book – where did you get it?”) that give divers a reason to share the experience they’ve had with you and your crew.

Make it even more special by customizing the inside pages of the dive log with information that traveling divers are hungry for, like local fish and marine life ID, dive sites, wrecks, topography, conservation information, restaurant and hotel cross-promotions, maps, and attractions. That will turn your custom scuba log book into a practical, valuable tool that people will use throughout their trip and keep afterward.

Upgrade Your Customer Experience with Custom Logs for Your Dive Resort

Scuba divers are a passionate bunch, and for many a stay at a dive resort or on a liveaboard is literally a dive dream come true.

That’s why a branded, custom log book is such a perfect gift or on-site purchase – it keeps the dream alive, and reminds divers of their amazing experience every time they grab their log book.

It can also be a great way to communicate key information to your dive guests, such as resort details and services, safety, local fish varieties, currents and topography, favorite dive sites, packages and specials, VIP dive experiences, promotions, and more.

The best part? Custom scuba log books feel high end and exclusive, but don’t have to cost more than regular, unbranded books.

Don’t have any in-house creatives? No problem – Dive Logz does! We’ve worked with prestigious resorts including Sandals, Beaches, Southern Cross, and Wakatobi to create beautiful, exclusive, custom scuba log books. We’d love to do the same for you!

Not a full-fledged dive resort but want to show divers you’re serious about your scuba services? A custom scuba log book is a great place to start.

Work with Custom Dive Log Experts to Create the Right Marketing Piece for You

Dive Logz creates unique marketing pieces for dive shops, resorts, and dive clubs around the world. We’ve even created special books and binders for highly specialized dive teams, like the Dive Rescue Team of the Milwaukee Fire Department.

Whether you want to customize a dive log with a simple logo on the back or front of one of our existing designs, develop your own custom covers, or create fully customized dive log pages for your shop, resort, club, or crew, the experts at Dive Logz will help you bring it to life.

Learn more about our customized dive logs here, or contact us now to get your project started.

 

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